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Author Archives: admin
Why people buy
If you have a product or service to promote, you need to understand that people don’t really want to buy what you’re selling. Because of this immutable truth, you have to sell what they want to buy, which may not … Continue reading
More about making your customers happy
I had a personal experience that illustrates how a company missed an opportunity to make me happy and keep me as a customer. I’d been ordering from an online business that supplied food products, and one day they advertised a … Continue reading
The importance of making your customers happy
Anyone in business knows how important word-of-mouth advertising is. It happens with no effort on your part, it’s credible, and it’s free. Right? But what about negative word-of-mouth advertising? You know—where an unhappy customer tells everyone they know about the … Continue reading
The wrong way to save money in “this economy”
I keep hearing this from business owners: “I don’t have much of a marketing budget, considering the economy. Could you write me a [some kind of marketing piece] for [a certain price]?” And my answer is almost always the politest … Continue reading
You Don’t Have to Be a Helpless Victim of “This Economy”
I don’t know about you, but I’m getting really tired of hearing the phrase “in this economy.” As in: “Everyone’s trying to save money…in this economy.” “Who can afford this, that, or the other thing…in this economy?” “Good luck getting … Continue reading
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Six secrets to shortcut moneymaking
Want to make money in business? As much as possible, and as fast as possible? If you’re in business, of course you do. Here are six secrets to shortcut moneymaking. The first secret is…there is no real shortcut. There is, … Continue reading
Profitable Coupon Strategies for Small Businesses
Coupons are an especially effective strategy for brick-and-mortar, local-clientele businesses. They can work for online businesses as well, but too many potential buyers will decide not to print the coupon because it requires too much ink, because too many clicks … Continue reading
Does your website suck?
Everyone knows by now (or should) that if you have a business, you must have a website. Even if you have a brick-and-mortar building and a strictly local clientele, you need a website to stay competitive. Many people toss their … Continue reading
Are you ready to get serious about your marketing?
Business owners can easily get stuck in a vicious cycle: Business isn’t so good. They can’t afford to outsource their marketing. They do it themselves, results remain poor, and business remains not-so-good. How do business owners get out of this … Continue reading
No website? Get with it already!
In an earlier post, I talked about the importance of autoresponders: those little automated messages that your website visitors get when they opt in to (i.e., put their name and e-mail address in the boxes) your website. In doing some … Continue reading